GO GREEN: EMERGING CONCEPTS OF GREEN MARKETING
Product and services have grown sophisticated with global competition. The marketers with a view to provide variety in offerings tend to undergo changes in methods and process of manufacturing and distribution. The essence is to provide ample of satisfaction to the target buyers. In all the above process the need of environmental conservation is neglected or rudimentarily concerned by the marketer and the customers. This paper focuses on the practice of green marketing concept which aims to preserve the environment as well as look for the betterment of the need fulfilment of the buyers. It enables the readers to understand the concepts, challenges and need of green marketing practices in the country.
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