A STUDY ON PERFORMANCE AND CHALLENGES OF LIC AGENTS
LIC is the backbone of a country’s risk management system and agents are the face of the insurance company. An agent is a primary source of procurement of insurance business and also LIC agent is the person who provides advice on life insurance planning for people to protect their family from unexpected events of death, disability and retirement of the bread winner. It is the noblest profession indeed LIC agent also contributes to the economic development of the country. The main role of insurance agents are full information must be provided to the proponent at the time of the point of sale. The insurance agent helps in promoting and selling of insurance products and services to its clients. Insurance agent gives sound financial advisory and customers support to the clients. He gives the information regarding general awareness about the market, and also LIC agent needs to have good relationship, including good rapport with his\her existing and prospective clients. Promotion of insurance brands needs to have a carefully drawn randomly by the insurance agent. The present study proposes to evaluate the opportunities and problems of LIC agents.
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