. Dr. (Mrs.) Surbhi Jain, Arati Prabhu


The growth if digital commerce has also led to an unprecedented growth in online booking of the travel product, especially hotels. The trend is on the rise and indicative that will only grow in the future. The research addresses various motivations that prompt usage of such bookings. Trust is also studied as an important factor leading to actualisation of bookings. The dimension of satisfaction as a factor leading to loyalty is also probed in this competitive matrix.


Online Hotel Booking, Hedonistic, Utilitarian, Digital, Internet Technology

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