EFFECTS OF DISTRIBUTION RELATED FACTORS ON CONSUMER ONLINE BUYING DECISION

. Amit Kishore Sinha, Dr. Gyanendra B. S. Johri, Dr. Sandeep Singh

Abstract


Home delivery facility offered by online stores is the main differentiating factor in case of e-tail business over traditional market. Home delivery of the purchased goods has various dimensions like time involved in product delivery, charges payable by customers etc. This research paper aims to address such product distribution related factors and their importance for the online retail buyers. This research paper also tried to analyse the relationship between consumer preferences towards such distribution related factors and consumer’s actual online buying decisions. For the purpose of analysis various statistical tools including reliability analysis, one sample t-test, correlation and regression analysis have been used by the researcher. Consumer’s online buying decision varies for different types of products. Therefore present research work has been limited to the purchase of electronic goods from online stores.


Keywords


Online buying, buying decision

Full Text:

PDF

References


Bhatnagar, A. and Ghose, S. (2004a). A Latent Class Segmentation Analysis of E-Shoppers. Journal of Business Research, 57, 758-767,

Bhatnagar, A. and Ghose, S. (2004b). Segmenting Consumers Based on the Benefits and Risks of Internet Shopping. Journal of Business Research, 57, 1352-1360

Chaffey, D., Chadwick F.E., Johnston, K., & Mayer, R., (2006). Internet Marketing: Strategy, Implementation & Practice (3rd Ed.). London: Prentice Hall

Ha, S., and Stoel, L. (2009). Consumer E-Shopping Acceptance: Antecedents in a Technology Acceptance Model. Journal of Business Research, 62(5), 565–571

Januz, L.R. (1983). Good Selection Grooming of Telephone Sales Reps are Vital. Marketing News, 17(22), 15.

Korgaonkar, P.K. (1984). Consumer Shopping Orientations, Non-Store Retailers, and Consumers’ Patronage Intentions: a Multivariate Investigation. Academy of Marketing Science Journal, 12(1), 11–26

McCarthy, E.J., (1964). Basic Marketing, a Managerial Approach, Homewood, IL: Richard D. Irwin, Inc.

Reynolds, F. (1974). An analysis of catalogue buying behaviour. Journal of Marketing, 38, 48-56

Rowley, J. (2000). Product Searching with Shopping Bots. Internet Research, 10(3), 203–218

Ster, van der W. (1993), Marketing en Detailhandel (Marketing and Retailing), Groningen, The Netherlands: Wolters-Noordhoff


Refbacks

  • There are currently no refbacks.