EFFECTS OF DISTRIBUTION RELATED FACTORS ON CONSUMER ONLINE BUYING DECISION
Home delivery facility offered by online stores is the main differentiating factor in case of e-tail business over traditional market. Home delivery of the purchased goods has various dimensions like time involved in product delivery, charges payable by customers etc. This research paper aims to address such product distribution related factors and their importance for the online retail buyers. This research paper also tried to analyse the relationship between consumer preferences towards such distribution related factors and consumer’s actual online buying decisions. For the purpose of analysis various statistical tools including reliability analysis, one sample t-test, correlation and regression analysis have been used by the researcher. Consumer’s online buying decision varies for different types of products. Therefore present research work has been limited to the purchase of electronic goods from online stores.
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