GREEN SUPPLY CHAIN MANAGEMENT PRACTICES IMPLEMENTATION AND EFFECT ON ORGANIZATIONAL PERFORMANCE OF ISO14001CERTIFIED MANUFACTURING COMPANIES OF INDIA

Anita Tomar, Dr. Heena Oza

Abstract


The aim of the study is to find out the commonly followed green practices in manufacturing companies in India with special reference to south Gujarat region in Gujarat because Gujarat is one of the industrially developed state of India and a manufacturing hub .The sample selected were ISO certified companies because they practice GSCM practices on proactive basis at least to some extent. The methodology used to find out the practices are literature review, in-depth interviews with company experts and practioners of related field and questionnaire surveys with manufacturing industry people. The relationship between Green supply chain management practices and two organizational performance measures companies competitiveness and companies image is studied. The results indicate that most strongly and preferably followed green practices in manufacturing industries are Green manufacturing, followed by Internal environment management, Green design, customer cooperation, investment recovery and less practiced are green packaging, green purchasing, and internal green policy. Green practice implementation practices has the most effect on improving company image, followed by competitiveness.


Keywords


GSCM Practices; Performance Measures; Manufacturing Companies

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References


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