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Vol 5, No 2 (2016): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) A STUDY ON THE PROMOTIONAL STRATEGIES USED BY RED CHILLIES ENTERTAINMENT PVT. LTD. WITH SPECIAL REFERENCE TO RA.ONE, CHENNAI EXPRESS, HAPPY NEW YEAR AND DILWALE Abstract  PDF
Vinay Bohra, Aditya Sinha, Abhishek Ajit
 
Vol 5, No 1 (2016): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) MARKETING APPROACH OF SELECTED PRIVATE SECTOR BANK - A CASE STUDY OF ICICI BANK Abstract  PDF
Uday Lakhani
 
Vol 4, No 7 (2015): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) ANALYZING THE IMPACT OF GREEN MARKETING ON CONSUMER’S BUYING BEHAVIOR WITH RESPECT TO AUTOMOBILE SECTOR Abstract  PDF
Supreet Kaur
 
Vol 3, No 7 (2014): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING DECISIONS Abstract  PDF
Nufazil Altaf
 
Vol 3, No 5 (2014): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) JUNIOR COLLEGE STUDENTS’ EXPECTATIONS ON CHOOSING INSTITUTIONS FOR HIGHER EDUCATION AND INSTITUTIONS MARKETING STRATEGIES FOR ADMISSIONS Abstract  PDF
Dhyana Sharon Ross
 
Vol 3, No 5 (2014): Abhinav-National Monthly Refereed Journal Of Research In Commerce & Management (Online ISSN 2277-1166) IMPACT OF GREEN MARKETING ON CONSUMER’S BUYING BEHAVIOR Abstract  PDF
Supreet Kaur
 
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ISSN: 2277-1166