AN EMPIRICAL STUDY OF CONSUMER BEHAVIOR TOWARDS SBI MUTUAL FUNDS COMPANY
A mutual fund is a type of professionally-managed collective investment vehicle that pools money from many investors to purchase securities. As there is no legal definition of mutual fund, the term is frequently applied only to those collective investments that are regulated, available to the general public and open-ended in nature. Mutual funds have both advantages and disadvantages compared to direct investing in individual securities. Today, they play an important role in household finances. So, the present study aims at consumer behavior towards mutual funds with special reference to SBI Mutual Funds, Nadiad. Data was collected through primary and secondary sources. Primary data was collected through structured questionnaire. Convenience sampling method was used to collect the data and entire study was conducted in Nadiad City. The study explains about investors’ awareness towards mutual funds, investor perceptions, their preferences and the extent of satisfaction towards mutual funds. Some suggestions were also made to increase the awareness towards mutual funds and measures to select appropriate mutual funds to maximize the returns.
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