AN EMPIRICAL STUDY OF CONSUMER BEHAVIOR TOWARDS SBI MUTUAL FUNDS COMPANY

. Kinchit P. Shah

Abstract


A mutual fund is a type of professionally-managed collective investment vehicle that pools money from many investors to purchase securities. As there is no legal definition of mutual fund, the term is frequently applied only to those collective investments that are regulated, available to the general public and open-ended in nature. Mutual funds have both advantages and disadvantages compared to direct investing in individual securities. Today, they play an important role in household finances. So, the present study aims at consumer behavior towards mutual funds with special reference to SBI Mutual Funds, Nadiad. Data was collected through primary and secondary sources. Primary data was collected through structured questionnaire. Convenience sampling method was used to collect the data and entire study was conducted in Nadiad City. The study explains about investors’ awareness towards mutual funds, investor perceptions, their preferences and the extent of satisfaction towards mutual funds. Some suggestions were also made to increase the awareness towards mutual funds and measures to select appropriate mutual funds to maximize the returns.


Keywords


Mutual Fund

Full Text:

PDF

References


Ms. Kavitha Ranganathan “A Study of Fund Selection Behaviour of Individual Investors towards Mutual Funds- With Reference to Mumbai City”, (M.Phil.-Commerce) Madurai Kamaraj University.

Sathya Swaroop Debasish, “Investing Performance of Equity-Based Mutual Fund Schemes in Indian Scenario”, senior lecturer in the department of Business Management, Fakir Mohan University, Balasore, Orissa, India.

Deepak Agarwal (2011), “A Comparative Study of Equity Based Mutual Fund of Reliance and HDFC”.

Dr. K Lakshmana Rao (2011), “Analysis of Investors’ Perception towards Mutual Fund Schemes (With Reference to awareness and adoption of personal and family considerations), International Journal of Multi-Disciplinary Research, vol.1 Issue 8, December 2011, ISSN 2231-5780.

Prof. Kalpesh P Prajapati (Assistant Professor, S V Institute of Management, GTU, Ahmedabad, Gujarat, India), “Comparative Study on Performance Evaluation of Mutual Fund Schemes of Indian Companies”, International Journal of Arts, Science & Commerce,vol.-3, Issue 3(3), July 2012, (E-ISSN 2229-4686), (ISSN 2231-4172).

Shivani Inder & Dr. Shika Vohra (2012), “Mutual Fund Performance: An Analysis of Index Funds”, International Journal of Research in Commerce & Management, vol. No. 3, Issue No.9, September 2012 (ISSN 0976-2183 www.ijrcm.org.in)

Mrs. P Alekhya (2012), “A Study on Performance Evaluation of Public & Private Sector Mutual Funds in India”, Asia Pacific Journal of Marketing & Management Review, vol.1 No. 2, October 2012, ISSN 2319-2836.

R Padmaja (2013) “A Study of Consumer Behaviour towards Mutual Funds With Special Reference to ICICI Prudential Mutual Funds, Vijayawada”, International Journal of Management Research and Business Strategy, vol. 2, No. 2, April 2013 (ISSN 2319-345x www.ijmrbs.com)

V. Rathnamani (2013), “Investor’s Preferences towards Mutual Fund Industry in Trichy”, IOSR Journal of Business and Management (IOSR-JBM), ISSN: 2278-487X, Volume 6, Issue 6 (Jan.-Feb. 2013), PP 48-55.


Refbacks

  • There are currently no refbacks.