AN OVERVIEW OF WORLD TOP 10 ADVERTISING AWARDS

. Rakesh Kumar Chaudhary

Abstract


Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. And above all these categories have very hard competition between best creative advertisement designs. An award is something given to a person, a group of people, like a creative team, or an organization in recognition of their excellence in a certain field.  An award may be accompanied by trophy, title, certificate, commemorative plaque, medal, badge, pin, or ribbon. An award may carry a monetary prize given to the recipient.


Keywords


visualization, Advertising award, creative design

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References


https://clios.com/awards[1]

https://www.thebalancecareers.com/the-advertising-awards-that-matter-38472 [2]

https://awardonline.com/

https://www.dandad.org/en/d-ad-awards/ [3]

https://www.adsoftheworld.com/awards [4]

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Austin, L. (2001). The Show Goes Bigger. Business India. (p24).

Bhatia, T.K. (2000). Advertising in Rural India. Tokyo: Tokyo Press.


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