RURAL MOBILE USERS MARKET WITH REFERENCE TO EIGHT VILLAGES OF GANDHINAGAR DISTRICT OF GUJARAT STATE
The economic growth experienced in India may have reduced the absolute number of poor and lifted millions out of poverty however income disparities and regional imbalances persist. The variations in the level of development in a region have resulted in tremendous heterogeneity. The success of marketing lies in understanding these differences. Marketer has to understand that a rural customer is very conscious of “value for money”. Days have passed when rural customers accept whatever was given or offered. A successful marketing strategy starts with micro understanding of the market segments itself. An attempt has been made to have glimpses of the rural mobile users market. They are differing, and are similar in many ways to their urban counterpart. Indian smart phone market will show double digit growth in 2018 and is expected to continue in near future with 4G and coming technological advancements.
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