A STUDY OF TRADERS’ PERCEPTION TOWARDS DIGITAL PAYMENT SYSTEM
India has witnessed a surge in digital payments, backed by Government reforms and initiatives after high denomination currency notes were discontinued in November, 2016.As people are pushed to adopt new payment patterns in face of shortage of notes in circulation, India is increasingly going digital post demonetization. The use of cash is being discouraged and ‘demonetization’, which was initially a reform aimed at tackling the problem of black money has now turned into an opportunity for the government and its various agencies to take the country towards a digital transaction environment. However, there are a lot of challenges facing India in its march towards digitalization. Particularly, the retail traders, who are directly interacting with customers, accept and effect payments mainly in cash, primarily because of their belief in its being “safe”, limited access to formal credit for inventory and working capital, and are poorly integrated into electronic supply chains operated by supplier and consumer goods companies. In India, digital payments have not yet achieved sufficient scale and widespread adoption to change user payment behavior. The aim of this paper is therefore to study the perception of traders’ towards digital payment system. The structured questionnaire was used as a research tool for understanding traders’ perception of digital payment. Primary data was collected from 50 retail traders of Golaghat town of Assam. Findings indicate that the knowledge of traders is very poor and they face multiple hindrances while using digital methods for their payments.
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