. Shukla Neha, Dr. Tejash Pujara, Dr. Amit Patel


This study attempts to find out the significance of demographic factors such as age, gender, income, education, family size etc. on investment decision in Gujarat. With that the study also assesses the other factors which affect the investment decision like information available, investment advice/ guidance etc. The data was collected from 300 respondents. The survey was conducted during December 2016 to March 2017. The study revealed that Age, Gender, Occupation, Educational Qualification, Income etc. have significance impact on the investment decision. The study has also conducted to answer few important questions about preferences of the investment instrument as real estate, bank FD, precious stones, mutual fund and share market etc., investment pattern adopted in a specific manner and objectives behind opting a particular investment instrument


Investment Decision, Demographic Profile, Retail Investors

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