AN EMPIRICAL STUDY OF DEMOGRAPHIC FACTORS INFLUENCING INVESTMENT DECISIONS: A STUDY OF RETAIL INVESTORS IN GUJARAT

. Shukla Neha, Dr. Tejash Pujara, Dr. Amit Patel

Abstract


This study attempts to find out the significance of demographic factors such as age, gender, income, education, family size etc. on investment decision in Gujarat. With that the study also assesses the other factors which affect the investment decision like information available, investment advice/ guidance etc. The data was collected from 300 respondents. The survey was conducted during December 2016 to March 2017. The study revealed that Age, Gender, Occupation, Educational Qualification, Income etc. have significance impact on the investment decision. The study has also conducted to answer few important questions about preferences of the investment instrument as real estate, bank FD, precious stones, mutual fund and share market etc., investment pattern adopted in a specific manner and objectives behind opting a particular investment instrument


Keywords


Investment Decision, Demographic Profile, Retail Investors

Full Text:

PDF

References


Bajtelsmit, V. L., & Bernasek, A. (1996). Why Do Women Invest Differently Than Men? Financial Counseling and Planning, 1-10

Barber, B. M., & Odean, T. (1999). Boys will be Boys: Gender, Overconfidence, and Common Stock Investment. International Institute of Forecasters. vol. 19 Issue 3 (July-September 2003)

Bhushan,P. & Medury, Y. (2013). Gender Differences in Investment Behaviour among Employees. Asian Journal of Research in Business Economics and Management, 3 (12), 147-157.

Croson, R., & Gneezy, U. (2009). Gender Differences in Preferences. Journal of Economic Literature, 448-474

Gaur Arti, Julee, Sukijha Sunita (2011), Difference in Gender Attitude in Investment Decision Making in India, Research Journal of Finance and Accounting, ISSN 2222-1697, Vol 2, No 12

Gaurav Kabra, Prashant Kumar Mishra, Manoj Kumar Dash, (2010) Factors Influencing Investment Decision of Generations in India: An Econometric Study, ASIAN JOURNAL OF MANAGEMENT RESEARCH, 2010

Grable, J. E. and R. H. Lytton, 1998. Investor Risk Tolerance: Testing the Efficiency of Demographics as Differentiating and Classifying Factors”, Financial Counseling and Planning 9, pp. 61–74

Herrmann, A. F. (2007), “People Get Emotional About Their Money:” Performing Masculinity in a Financial Discussion Board. Journal of Computer-Mediated Communication, 12: 499–522. doi: 10.1111/j.1083-6101.2007.00335.x

Hinz, R.P., McCarthy, D.D. and Turner, J. A. (1997), Are Women Conservative investors? Gender Differences in Participant-directed Pension Investments, in M.S. Gordon, O.S. Mitchell and M.M. Twinney (eds.), Positioning Pensions for the Twenty-first Century, 91-103, Philadelphia, University of Pennsylvania Press

http://mineweb.com/mineweb/content/en/mineweb-gold-analysis?oid=157610&sn=Detail (accessed on 27/12/2012)

Palanivelu, V.R. & Chandrakumar, K. (2013). A Study on Preferred Investment Avenues among Salaried Peoples with Reference to Namakkal Taluk, Tamil Nadu, India. IBEA, International Conference on Business, Economics, and Accounting.

Ronay., Richard., & Kim, Do-Yeong. (2006). Gender differences in explicit and implicit risk attitudes: A socially facilitated phenomenon. British Journal of Social Psychology 45, pp. 397-419

Wang, H. And S. Hanna, 1997. “Does Risk Tolerance Decrease with Age? Financial Counseling and Planning 8(2), pp. 27–32


Refbacks

  • There are currently no refbacks.