Study of Awareness and Perception of Customers towards Digital Technology in Organized Retail Sector in Ahmedabad City

. Alpesh R. Gajjar, Dr. Ramakanta Prusty


Some of the key innovations in present organized retail sector include Customer identification using Bar Code, RFID, Targeted and customized mobile promotions, Mobile Point of Sale (POS), Personnel Shopping Assistants, Digital Payments, Intelligent database, Cloud Computing, Multi-Channel Customer Management that will ease daily operations and provide retailers the much needed competitive advantage. An objective of the study is Awareness and Perception of Customers towards Digital Technology consumer in Organized Retail Sector. Fundamentally, the study is designed as descriptive research with Sample size of the study is 200 respondents. Target market is Ahmedabad city of Gujarat state, and sampling techniques for survey is Convenience Sampling Method. The experience content of the technology will encourage even the non-technology savvy people to try the technology. Therefore, the customer acceptance can be increased by augmenting the Digital Technology use with store features. The issues of supplier capability and employee training are needed to address collectively by the various stakeholders..


Digital Technology, Customer Service, Organized Retail, Retail

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